{"id":34,"date":"2024-09-11T08:09:44","date_gmt":"2024-09-11T07:09:44","guid":{"rendered":"https:\/\/kathrynmorrisby.com\/?page_id=34"},"modified":"2025-03-24T13:41:21","modified_gmt":"2025-03-24T13:41:21","slug":"homepage","status":"publish","type":"page","link":"https:\/\/kathrynmorrisby.com\/","title":{"rendered":"Homepage"},"content":{"rendered":"<div id=\"block_7ccdc711b39d5db6ad7bc9b1bc2423a7\" class=\"homepage-banner alignfull block block-background-colour dark-blue text-white \" style=\"\">     \n    <div class=\"wrapper\">\n        <div class=\"inner large\" >\n            <div class=\"top-text\">\n                Kathryn Morrisby\n            <\/div>\n            <h1 class=\"main-title\">\n                <div class=\"pink\">\n                    <span>Cultural Intelligence. Insight.  <\/span>\n                <\/div>\n                <div class=\"orange\">\n                    <span>\n                        And super compelling content\n                    <\/span>\n                <\/div>\n            <\/h1>\n            <div class=\"bottom-text\">\n                <p>Researching and writing about the latest cultural trends for more impactful insights and smarter brand strategy.<\/p>\n\n            <\/div>\n        <\/div>                \n    <\/div>\n<\/div>\n\n<div id=\"block_770ab2e371633af6c61643a487a7cb57\" class=\"diagonal-border alignfull block \" style=\"\">\n            <div class=\"border uphill dark-blue bottom-white\">\n            <svg viewBox=\"0 0 1440 50\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <polygon points=\"0 50 1440 0 1440 50\"><\/polygon>\n            <\/svg>\n        <\/div>\n        \n<\/div>\n\n\n<div id=\"researcher\" class=\"two-column-content alignfull block \" style=\"\">  \n    <div class='wrapper' >\n        <div class=\"inner\">\n                            <div class=\"badge dark-blue\">\n                    Researcher\n                <\/div>\n                        \n            <div class='columns offset top'>\n                <div class='col'>\n                    <h2 class='h1'><p>Creative and culturally engaged<em> research<\/em><\/p>\n<\/h2>\n                <\/div>\n                                    <div class='col image'>\n                                                \n                        <div class=\"bigger-text\">\n                            <p><strong>What\u2019s the point of gathering incredible insights if they don\u2019t go on to have a real impact?<\/strong><\/p>\n<p>My skillset means that you get an experienced qualitative researcher, a strategic-thinking brand consultant <em>and<\/em> someone who will craft a final deck that really can\u2019t be ignored.<\/p>\n<ul>\n<li>Skilled, multi-method facilitator<\/li>\n<li>Truly impactful insights<\/li>\n<li>End-to-end project expertise<\/li>\n<li>Top-quality deliverables designed for maximum impact<\/li>\n<li>Close collaboration whether f2f or remote<\/li>\n<\/ul>\n\n                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n\n<\/div>\n\n\n<div id=\"block_562ddd62d53a7d41657d978777c0f7e7\" class=\"diagonal-border alignfull block \" style=\"\">\n            <div class=\"border downhill white bottom-pink\">\n            <svg viewBox=\"0 0 1440 100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <polygon points=\"0 100 0 0 1440 100\"><\/polygon>\n            <\/svg>\n        <\/div>\n        \n<\/div>\n\n\n<div id=\"writer\" class=\"two-column-content alignfull block block-background-colour pink \" style=\"\">  \n    <div class='wrapper' >\n        <div class=\"inner\">\n                            <div class=\"badge dark-blue\">\n                    Writer\n                <\/div>\n                        \n            <div class='columns offset top'>\n                <div class='col'>\n                    <h2 class='h1'><p><em>Fascinating and forward-thinking<\/em> writing<\/p>\n<\/h2>\n                <\/div>\n                                    <div class='col image'>\n                                                \n                        <div class=\"bigger-text\">\n                            <p><strong>Does your brand, project or publication need an injection of insightful editorial?<\/strong><\/p>\n<p>With the sharpest cultural intelligence as its cornerstone, I regularly research and write about the latest social trends and create bespoke branded content.<\/p>\n<ul>\n<li>International, insight-driven journalism<\/li>\n<li>A self-published, thought-leading newsletter<\/li>\n<li>Culturally engaged content strategy<\/li>\n<li>Copywriting<\/li>\n<li>Editing and proofreading<\/li>\n<\/ul>\n\n                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n\n<\/div>\n\n\n<div id=\"block_33cd6472341c3fa1da6e43134e4044b0\" class=\"diagonal-border alignfull block \" style=\"\">\n            <div class=\"border uphill pink bottom-white\">\n            <svg viewBox=\"0 0 1440 50\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <polygon points=\"0 50 1440 0 1440 50\"><\/polygon>\n            <\/svg>\n        <\/div>\n        \n<\/div>\n\n\n<div id=\"work\" class=\"two-column-content alignfull block \" style=\"\">  \n    <div class='wrapper' >\n        <div class=\"inner\">\n                            <div class=\"badge dark-blue\">\n                    Work\n                <\/div>\n                        \n            <div class='columns offset top'>\n                <div class='col'>\n                    <h2 class='h1'><p>Recent research, features, content<em> and more<\/em><\/p>\n<\/h2>\n                <\/div>\n                                    <div class='col image'>\n                                                \n                        <div class=\"bigger-text\">\n                            \n                        <\/div>\n                            <div class=\"accordion-container\" >\n                    <div class=\"section\" >\n                <div class=\"title\">\n                    <span>\n                        Cultural intelligence is about being perceptive, not predictive!\n                    <\/span>\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M201.4 374.6c12.5 12.5 32.8 12.5 45.3 0l160-160c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L224 306.7 86.6 169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l160 160z\" fill='currentColor'\/><\/svg>                        \n                <\/div>\n                <div class=\"text\">                            \n                                            <p>Put away your crystal balls, people. Whatever the sector, your project will be bang on trend because my insights are crafted with curiosity, rooted in research and always engaging.<\/p>\n\n                                    <\/div>\n            <\/div>\n                    <div class=\"section\" >\n                <div class=\"title\">\n                    <span>\n                        Don\u2019t settle for crappy content!\n                    <\/span>\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M201.4 374.6c12.5 12.5 32.8 12.5 45.3 0l160-160c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L224 306.7 86.6 169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l160 160z\" fill='currentColor'\/><\/svg>                        \n                <\/div>\n                <div class=\"text\">                            \n                                            <p>Branded content shouldn\u2019t be bland! I get to know your business and your industry inside out so that you can level up your content strategy with some truly compelling copy.<\/p>\n\n                                    <\/div>\n            <\/div>\n                    <div class=\"section\" >\n                <div class=\"title\">\n                    <span>\n                        There\u2019s nothing quite like a good collab!\n                    <\/span>\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M201.4 374.6c12.5 12.5 32.8 12.5 45.3 0l160-160c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L224 306.7 86.6 169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l160 160z\" fill='currentColor'\/><\/svg>                        \n                <\/div>\n                <div class=\"text\">                            \n                                            <p>Below are just a few of my favourite recent projects, all partnerships with some truly brilliant people. What would a Kat x YOU collab look like?<\/p>\n\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n\n<\/div>\n\n\n<div id=\"block_09069023819e31d7b70b888cc2735090\" class=\"diagonal-border alignfull block \" style=\"\">\n            <div class=\"border downhill white bottom-orange\">\n            <svg viewBox=\"0 0 1440 100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <polygon points=\"0 100 0 0 1440 100\"><\/polygon>\n            <\/svg>\n        <\/div>\n        \n<\/div>\n\n\n<div id=\"block_624c80b882213bbefcc49df81c4f63ec\" class=\"image-slider alignfull block block-background-colour orange \" style=\"\">     \n    <div class=\"wrapper\">\n        <div class=\"inner\">\n            <h2 class=\"h1\">Canvas8<\/h2>\n            <div class=\"intro-text-container\">\n                <div class=\"intro-text\">\n                    <p><span style=\"font-weight: 400;\">\u201cKat has been fundamental in the management, design and delivery of many<\/span> <span style=\"font-weight: 400;\">projects and her writing skills really bring the insights to life through engaging and accessible narratives. Thoroughly recommend!\u201d<br \/>\n<\/span><\/p>\n\n                <\/div>\n                <div class=\"big-intro-text\">\n                    <p>Becca Smith, Head of <i>Toolkit<\/i><\/p>\n\n                <\/div>\n            <\/div>\n            <div class=\"grid\">\n                <div class=\"image-column\" >\n                    <div class=\"swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                    <div class=\"swiper-slide\">\n                                <figure>\n                                    <img decoding=\"async\" src=\"https:\/\/kathrynmorrisby.com\/wp-content\/uploads\/2024\/09\/canvas8_1-e1726826277978-1600x923.png\" alt=\"\">\n                                <\/figure>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <figure>\n                                    <img decoding=\"async\" src=\"https:\/\/kathrynmorrisby.com\/wp-content\/uploads\/2024\/09\/canvas8_2-e1726829529689-1600x923.png\" alt=\"\">\n                                <\/figure>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <figure>\n                                    <img decoding=\"async\" src=\"https:\/\/kathrynmorrisby.com\/wp-content\/uploads\/2024\/09\/canvas8_3-e1726826759177-1600x922.png\" alt=\"\">\n                                <\/figure>\n                            <\/div>\n                                                <\/div>\n                        <div class=\"swiper-pagination\"><\/div>\n                    <\/div>                    \n                <\/div>\n                <div class=\"text-column\" >                    \n                    <div class=\"bigger-text\">\n                        <p>Senior-level research and consultancy on bespoke insight projects &#8211; <em>Toolkits<\/em> &#8211; for clients across sectors and the globe<\/p>\n<p>Regular contributions to one of the world\u2019s leading consumer insights agencies\u2019 in-house publication, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.canvas8.com\/library\/dashboard\">The Library<\/a><\/span> (paywall alert, sorry!)<\/p>\n<p>Articles are rigorously researched, feature original interviews with industry experts and tap into existing &amp; future-facing cultural trends<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>           \n        <\/div>\n    <\/div>\n<\/div>\n\n\t\t\n\n<div id=\"block_2e08cc5b5d0a970d3a25c88adb038399\" class=\"diagonal-border alignfull block \" style=\"\">\n            <div class=\"border uphill orange bottom-dark-blue\">\n            <svg viewBox=\"0 0 1440 50\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <polygon points=\"0 50 1440 0 1440 50\"><\/polygon>\n            <\/svg>\n        <\/div>\n        \n<\/div>\n\n\n<div id=\"block_db812da811e5650c694efcc7c0b1d02a\" class=\"image-slider alignfull block block-background-colour dark-blue text-white \" style=\"\">     \n    <div class=\"wrapper\">\n        <div class=\"inner\">\n            <h2 class=\"h1\">Understanding Alphas <\/h2>\n            <div class=\"intro-text-container\">\n                <div class=\"intro-text\">\n                    <p>&#8220;You\u2019d better believe this cohort is already influencing British culture &#8211; so why wait until they\u2019re earning, spending and voting to get to know them?&#8221;<\/p>\n\n                <\/div>\n                <div class=\"big-intro-text\">\n                    <p>Kathryn Morrisby, Creator<\/p>\n\n                <\/div>\n            <\/div>\n            <div class=\"grid\">\n                <div class=\"image-column\" >\n                    <div class=\"swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                    <div class=\"swiper-slide\">\n                                <figure>\n                                    <img decoding=\"async\" src=\"https:\/\/kathrynmorrisby.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-19-at-13.59.12-e1742393459718-1600x923.png\" alt=\"\">\n                                <\/figure>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <figure>\n                                    <img decoding=\"async\" src=\"https:\/\/kathrynmorrisby.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-19-at-14.17.23-e1742393934608-1600x923.png\" alt=\"\">\n                                <\/figure>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <figure>\n                                    <img decoding=\"async\" src=\"https:\/\/kathrynmorrisby.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-19-at-13.56.50-e1742392726574-1600x923.png\" alt=\"\">\n                                <\/figure>\n                            <\/div>\n                                                <\/div>\n                        <div class=\"swiper-pagination\"><\/div>\n                    <\/div>                    \n                <\/div>\n                <div class=\"text-column\" >                    \n                    <div class=\"bigger-text\">\n                        <p>A fortnightly <span style=\"text-decoration: underline;\"><a href=\"https:\/\/understandingalphas.substack.com\/\">Substack newsletter<\/a><\/span> dedicated to tracking the social and cultural trends shaping Generation Alpha (born 2010-2024) in the UK today<\/p>\n<p>Created to fill a gap in the market for a comprehensive cultural guide to the Gen Alpha experience for British brands, businesses and industry insiders<\/p>\n<p>Complimentary insight-driven journalism<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>           \n        <\/div>\n    <\/div>\n<\/div>\n\n\t\t\n\n<div id=\"block_a61ee86a35a99b9291c2fc6cba879058\" class=\"diagonal-border alignfull block \" style=\"\">\n            <div class=\"border downhill dark-blue bottom-pink\">\n            <svg viewBox=\"0 0 1440 100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <polygon points=\"0 100 0 0 1440 100\"><\/polygon>\n            <\/svg>\n        <\/div>\n        \n<\/div>\n\n\n<div id=\"block_7f26bd76760166701706016043389ada\" class=\"image-slider alignfull block block-background-colour pink \" style=\"\">     \n    <div class=\"wrapper\">\n        <div class=\"inner\">\n            <h2 class=\"h1\">Soap Creative<\/h2>\n            <div class=\"intro-text-container\">\n                <div class=\"intro-text\">\n                    <p>\u201cCollaborating with Kat over the last three years has been an exceptional experience. The whole team loves working with her and appreciates her positive attitude. We would gladly recommend her without hesitation.\u201d<\/p>\n\n                <\/div>\n                <div class=\"big-intro-text\">\n                    <p>Christy Walters, Founder<\/p>\n\n                <\/div>\n            <\/div>\n            <div class=\"grid\">\n                <div class=\"image-column\" >\n                    <div class=\"swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                    <div class=\"swiper-slide\">\n                                <figure>\n                                    <img decoding=\"async\" src=\"https:\/\/kathrynmorrisby.com\/wp-content\/uploads\/2024\/09\/soap_1-e1726829276852.png\" alt=\"\">\n                                <\/figure>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <figure>\n                                    <img decoding=\"async\" src=\"https:\/\/kathrynmorrisby.com\/wp-content\/uploads\/2024\/09\/soap_2-e1726827321244-1600x923.png\" alt=\"\">\n                                <\/figure>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <figure>\n                                    <img decoding=\"async\" src=\"https:\/\/kathrynmorrisby.com\/wp-content\/uploads\/2024\/09\/soap_3-e1726827708438-1600x923.png\" alt=\"\">\n                                <\/figure>\n                            <\/div>\n                                                <\/div>\n                        <div class=\"swiper-pagination\"><\/div>\n                    <\/div>                    \n                <\/div>\n                <div class=\"text-column\" >                    \n                    <div class=\"bigger-text\">\n                        <p><a href=\"https:\/\/soapcreative.co.uk\/\"><span style=\"text-decoration: underline;\">Web copy<\/span><\/a> to reposition and refine this brilliant, Portishead-based creative studio\u2019s positioning as it continues to grow<\/p>\n<p>Brand-building B2B content plus collateral creation for award entries, case studies, presentations and even a (successful!) B Corp application<\/p>\n<p>Range of copywriting projects for a number of their clients, too<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>           \n        <\/div>\n    <\/div>\n<\/div>\n\n\t\t\n\n<div id=\"block_33cd6472341c3fa1da6e43134e4044b0\" class=\"diagonal-border alignfull block \" style=\"\">\n            <div class=\"border uphill pink bottom-white\">\n            <svg viewBox=\"0 0 1440 50\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <polygon points=\"0 50 1440 0 1440 50\"><\/polygon>\n            <\/svg>\n        <\/div>\n        \n<\/div>\n\n\n<div id=\"about\" class=\"two-column-content alignfull block \" style=\"\">  \n    <div class='wrapper' >\n        <div class=\"inner\">\n                            <div class=\"badge dark-blue\">\n                    About\n                <\/div>\n                        \n            <div class='columns offset top'>\n                <div class='col'>\n                    <h2 class='h1'><p>Curious and conscientious <em>consultancy<\/em><\/p>\n<\/h2>\n                <\/div>\n                                    <div class='col image'>\n                                                \n                        <div class=\"bigger-text\">\n                            <p>If I\u2019m not geeking out over a recent research paper, I\u2019m getting overexcited about crafting the <em>perfect<\/em> consumer insight.<\/p>\n<p>With a background in qualitative market research and brand consultancy, I bring 10+ years of blending an innate curiosity about what makes people tick with a proven ability to communicate just that.<\/p>\n<p>I am super organised, a clear communicator and a creative thinker &#8211; so expect an innovative approach, impactful insights and no missed deadlines.<\/p>\n<p>If you are looking for someone as adept at researching a topic or trend as they are at understanding the commercial implications and communicating them, then let\u2019s grab a coffee.<\/p>\n\n                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n\n<\/div>\n\n\n<div id=\"block_f06270c531eb23e71e8bf39d978cc2c1\" class=\"boxed-text alignfull block \" style=\"\">\n    <div class=\"wrapper full\">\n        <div class=\"inner\">\n            <div class=\"box\">\n                <div class=\"columns offset\">\n                    <div class=\"col\">\n                        <div class=\"bigger-text\">\n                            <p><strong>Loves<\/strong>: documentaries, alliteration, triathlons<\/p>\n<p><strong>Hates<\/strong>: punctures, rogue apostrophes, running late<\/p>\n<p><strong>Indifferent towards<\/strong>: peanut butter, scrunchies, live-action Disney remakes<\/p>\n\n                        <\/div>\n                    <\/div>\n                    <div class=\"col\">\n                        <div class=\"image-container\">\n                            <img decoding=\"async\" src=\"https:\/\/kathrynmorrisby.com\/wp-content\/uploads\/2024\/09\/192-700x700-1-scaled-e1726839114884-900x928.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"block_09069023819e31d7b70b888cc2735090\" class=\"diagonal-border alignfull block \" style=\"\">\n            <div class=\"border downhill white bottom-orange\">\n            <svg viewBox=\"0 0 1440 100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <polygon points=\"0 100 0 0 1440 100\"><\/polygon>\n            <\/svg>\n        <\/div>\n        \n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-34","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/kathrynmorrisby.com\/index.php?rest_route=\/wp\/v2\/pages\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kathrynmorrisby.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kathrynmorrisby.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kathrynmorrisby.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kathrynmorrisby.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34"}],"version-history":[{"count":0,"href":"https:\/\/kathrynmorrisby.com\/index.php?rest_route=\/wp\/v2\/pages\/34\/revisions"}],"wp:attachment":[{"href":"https:\/\/kathrynmorrisby.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}