Cultural Intelligence. Insight.
And super compelling content
Researching and writing about the latest cultural trends for more impactful insights and smarter brand strategy.
Creative and culturally engaged research
What’s the point of gathering incredible insights if they don’t go on to have a real impact?
My skillset means that you get an experienced qualitative researcher, a strategic-thinking brand consultant and someone who will craft a final deck that really can’t be ignored.
- Skilled, multi-method facilitator
- Truly impactful insights
- End-to-end project expertise
- Top-quality deliverables designed for maximum impact
- Close collaboration whether f2f or remote
Fascinating and forward-thinking writing
Does your brand, project or publication need an injection of insightful editorial?
With the sharpest cultural intelligence as its cornerstone, I regularly research and write about the latest social trends and create bespoke branded content.
- International, insight-driven journalism
- A self-published, thought-leading newsletter
- Culturally engaged content strategy
- Copywriting
- Editing and proofreading
Recent research, features, content and more
Put away your crystal balls, people. Whatever the sector, your project will be bang on trend because my insights are crafted with curiosity, rooted in research and always engaging.
Branded content shouldn’t be bland! I get to know your business and your industry inside out so that you can level up your content strategy with some truly compelling copy.
Below are just a few of my favourite recent projects, all partnerships with some truly brilliant people. What would a Kat x YOU collab look like?
Canvas8
“Kat has been fundamental in the management, design and delivery of many projects and her writing skills really bring the insights to life through engaging and accessible narratives. Thoroughly recommend!”
Becca Smith, Head of Toolkit
Senior-level research and consultancy on bespoke insight projects – Toolkits – for clients across sectors and the globe
Regular contributions to one of the world’s leading consumer insights agencies’ in-house publication, The Library (paywall alert, sorry!)
Articles are rigorously researched, feature original interviews with industry experts and tap into existing & future-facing cultural trends
Understanding Alphas
“You’d better believe this cohort is already influencing British culture – so why wait until they’re earning, spending and voting to get to know them?”
Kathryn Morrisby, Creator
A fortnightly Substack newsletter dedicated to tracking the social and cultural trends shaping Generation Alpha (born 2010-2024) in the UK today
Created to fill a gap in the market for a comprehensive cultural guide to the Gen Alpha experience for British brands, businesses and industry insiders
Complimentary insight-driven journalism
Soap Creative
“Collaborating with Kat over the last three years has been an exceptional experience. The whole team loves working with her and appreciates her positive attitude. We would gladly recommend her without hesitation.”
Christy Walters, Founder
Web copy to reposition and refine this brilliant, Portishead-based creative studio’s positioning as it continues to grow
Brand-building B2B content plus collateral creation for award entries, case studies, presentations and even a (successful!) B Corp application
Range of copywriting projects for a number of their clients, too
Curious and conscientious consultancy
If I’m not geeking out over a recent research paper, I’m getting overexcited about crafting the perfect consumer insight.
With a background in qualitative market research and brand consultancy, I bring 10+ years of blending an innate curiosity about what makes people tick with a proven ability to communicate just that.
I am super organised, a clear communicator and a creative thinker – so expect an innovative approach, impactful insights and no missed deadlines.
If you are looking for someone as adept at researching a topic or trend as they are at understanding the commercial implications and communicating them, then let’s grab a coffee.
Loves: documentaries, alliteration, triathlons
Hates: punctures, rogue apostrophes, running late
Indifferent towards: peanut butter, scrunchies, live-action Disney remakes
